The legend is back for 2022. The Grand Wagoneer returns to the Jeep line-up after more than three decades away.
The Jeep Wagoneer and Grand Wagoneer are back – and luxurious.
The long-awaited debut of what will now be the brand’s flagship model is scheduled to take place in Los Angeles Thursday morning and what awaits those who turn is a full sized, 8-passenger luxury vehicle ready to challenge names like Navigator and Escalade, among others, for the big dollars spent in the segment.
“We announced we were going to bring an American icon back and expand it into the premium world,” said Christian Meunier, Jeep brand CEO, during an earlier background webinar about the vehicles. The new models, aside from the names, share very little in common with their predecessors. The original Wagoneer was a go-anywhere and haul a lot of stuff while doing it vehicle.
The new Wagoneer and Grand Wagoneer are supposed to deliver a unique customer experience, separate from their more rugged, off-roading siblings. Thee models are not “simply another Jeep,” Meunier explained. They’re definitely not as these are the first Jeeps that are not trail-rated, although officials attribute that to the size of the vehicle more so than their capability.
It’s a new day for Jeep
The new 8-passenger full-size SUV sets a new benchmarked for the Jeep brand.
The new models are “born from Jeep, but their character is different from the rest of the brand,” he said, noting their development stems from the four C’s: culture, consumer, category and character. The culture comes from the brand’s history of innovation and craftsmanship Jeep looks to replicate with the new models. The company targeted a specific type of buyer — the consumer — for the new luxury utes.
“These people live life to the fullest. They enjoy every bit of it. They don’t let friends, status symbols or someone else’s expectation define them, or limit them,” Meunier noted. “No, they are in charge, and they are free. They are free to follow their own path and change it as many times as they want. They don’t seek the perfect life.
“Perfection to them is cold, because it is something unremarkable rational and repeatable. Their life is beautiful because it’s unique, it’s emotional and it’s intense. In a collection of imperfect moments that become memorable experiences. When you leave such a fulfilling life you choose a vehicle with a personality.”
Jeep achieved “category,” the second C, a long time ago as the Wagoneer was a founding father of the large, sport-utility segment. The name carries with it a certain connotation or expectation. The company is confident the new versions of the vehicle will carry forward a unique and notable reputation like its ancestors, but different.
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